Fashion Magazines - Dazed and Confused

Dazed and Confused

Background Information:

Dazed and Confused is a British magazine launched in 1991 by Jefferson Hack and Rankin at a time that Britart and Britpop were emerging. It was the height of ecstasy culture and the recession meant they were all about creating their own future with this magazine.

"This is not a magazine," reads the first issue. "This is not a conspiracy to force opinion into the subconscious of stylish young people. A synthetic leisure culture is developing – plastic people force fed on canned entertainment and designer food. Are you ready to be Dazed & Confused?"

Aged 19, Jefferson Hack met Rankin Waddell in the canteen at the London College of Printing. They stayed up all night putting together a colour magazine on a black and white computer. The inspiration for the name came from the Led Zepplin song Dazed and Confused.

The Audience:

The target audience for dazed and confused are the young generation. Ages between the mid teens to the early 30s. The magazine targets people that are interested in fashion and art. Dazed reports an average monthly circulation of 90,529 globally.

The Articles:

Overall Influence:

"Dazed has survived – even thrived – by doing all the things that creative Britain is good at," says broadcaster Ekow Eshun. "Mixing high and low culture, having a non-reverential relationship to celebrity, embracing the absurdity of fast-moving consumer society, being fleet of foot in identifying new trends and coming up with a constant stream of good ideas. Successful magazines don't just reflect the times around them, they also help shape the times. And that's what's Dazed has done."

Today, as the magazine enters its third decade, with its own thriving publishing group complete with digital arm at http://www.dazeddigital.com/

References:

Dazed & Confused Magazine | Fashion, Art, Music, Film, Ideas | Dazed. 2015. Dazed & Confused Magazine | Fashion, Art, Music, Film, Ideas | Dazed. [ONLINE] Available at: http://www.dazeddigital.com. [Accessed 22 February 2015

20 Years of Dazed & Confused Magazine : Somerset House. 2015. 20 Years of Dazed & Confused Magazine : Somerset House. [ONLINE] Available at: http://www.somersethouse.org.uk/visual-arts/dazed-and-confused-magazine. [Accessed 22 February 2015].

Still Dazed at 20: the gang who changed pop culture | Media | The Guardian. 2015. Still Dazed at 20: the gang who changed pop culture | Media | The Guardian. [ONLINE] Available at:http://www.theguardian.com/media/2011/nov/05/dazed-confused-gang-still-cool. [Accessed 22 February 2015].

Dazed & Confused and now Archived | Exact Editions | Blog. 2015. Dazed & Confused and now Archived | Exact Editions | Blog. [ONLINE] Available at: http://blog.exacteditions.com/2011/11/22/dazed-confused-and-now-archived/. [Accessed 22 February 2015].